Search Results for: content marketing

Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”

A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.

More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.

As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).

Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.

TBA Global Events is ramping up its branded content and entertainment services business with two new hires.

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

MasterCard is tapping into cardholders’ passion for golf with an interactive Web site that lets fans ‘talk’ to some of the sport’s pros.

Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone.