Search Results for: content marketing

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing

Cornerstone Group of Companies recently assumed management of the
Victoria’s Secret International file. It identifies 184,053 catalog
customers.

In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality.

My heart almost stopped when I saw the subject of the Inside AdWords email sent, “[Inside AdWords] Pay-per-action beta test.” That almost reaction almost doesn’t make sense though. We work in the CPA space. We spend countless…

This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…

DRTV firm Guthy-Renker has acquired RealtyTracker, a real estate agent marketing services firm. Terms of the acquisition were not disclosed.

Social media like blogs and peer reviews are gaining influence, and marketers
avoiding these newly emerging channels risk losing business, according to
Forrester’s Shar VanBoskirk.