Search Results for: content marketing

AOL and Google will announce today a deal to let advertisers place Google AdWords pay-per-click ads only on the AOL network.

BZZAGENT: is expanding its word-of-mouth network to the U.K. through a partnership with U.K.-based media firm GroupM UK.

Once again, the Federal Trade Commission has put out a report calling the national do-not-call registry a screaming success.

Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week.

New research from Ipsos Insight suggests that streaming video, epitomized by the YouTube phenomenon, is not only here to stay, but is becoming a common way for all age groups to view content.

According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.

A new media brand launching this week targets tweens—and the marketers who want to reach them.