Search Results for: content marketing

It’s not easy being a marketer these days.

For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss

Though YouTube has become almost synonymous with all things online video-related, there seems to be a number of video-sharing sites that see a window of opportunity. After all, with the growing utilization of online ads…

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.

Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.

American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.

Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities.

Here’s a database comprised of 4.2 million crafts hobbyists who
participated in Internet surveys and agreed to receive e-mail offers.
Most of these individuals identified more than one craft interest.