Search Results for: content marketing

In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business. Learn more

Google and Sprint Nextel will collaborate to build a mobile portal that will let users search the Internet and take part in social networks over a high-speed wireless network.

Microsoft announced late Thursday that it has agreed to acquire AdECN, an online auction for Web display advertising space. The price of the purchase was not disclosed.

R.H. Donnelley, the publisher of both print telephone directories and Internet Yellow Pages, announced yesterday that it entered into an agreement to purchase enterprise search engine and ad network Business.com for $345 million in cash.

McDonald’s is using its parking lots as the stage for a series of summer concerts.

When people search the Web looking for info on your organization and the conferences you offer, how do you hook them in, if your next shindig is almost a year away?

In this article I am going to discuss elements of Latent Semantic Indexing (LSI) technology that you need to be aware of.

The Direct Marketing Association apparently has big plans for its councils. However, it’s anyone’s guess what they are.

AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.

Data University, an online source of marketing training and Webinars, has established individual-level memberships for its products. Previously, only corporate memberships were available.