Search Results for: content marketing

Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.

Producers of b-to-b and experiential marketing events Campos Creative Works, Santa Monica, CA, named Kathy Biss-Barbera as sales and account manager.

The California State Fair is tapping into the consumer-generated content craze.

Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial.

Generally, when Google makes a change to its quality score algorithm, we find out the same way Apple Store employees learn of their new products, from an announcement on the web site. At the time of…

While it’s no secret that Google absolutely dominates U.S. search, it’s also no surprise that Google lags behind domestic competitors in various overseas markets. South Korea, where about 70% of homes have high-speed Internet…

Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.

Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies.

User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.

Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”