Search Results for: content marketing

VALASSIS COMMUNICATIONS: is using direct mail for its free standing inserts (FSIs) as a marketing vehicle to reach more consumers.

The L.L. Bean Christmas catalog lead the holiday rush this year, touting exceptional service, the company’s Web site, and a variety of merchandise. A pitch from the Shalom Center, which offers a Jewish perspective to a variety of global issues, asks for a “chai” (the Hebrew letter that signifies a) life and b) the number 18) in the form of a donation, whether $72 (four 18s) or $1800. And Provo Craft and Novelty has mailed the first issue of its Provo Craft Style crafting and scrapbooking supplies catalog.

Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.

Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.

The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.

Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.

The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

Contrary to what many pundits think, the baby boomers are not all the same. And KnowledgeBase Marketing has set up to leverage that fact with a new clustering system called Generations.

Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon