Search Results for: content marketing

In this article I am going to discuss elements of Latent Semantic Indexing (LSI) technology that you need to be aware of.

The Direct Marketing Association apparently has big plans for its councils. However, it’s anyone’s guess what they are.

AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.

Data University, an online source of marketing training and Webinars, has established individual-level memberships for its products. Previously, only corporate memberships were available.

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

The first step in any successful SEO campaign is to discover the top of your highest vertical market. Many SEOs or aspiring webmasters get caught up in “the valley”. They just look at the smallest area that they “think” their market…

Google has its enormous eye on just about every arena of life out there, and the mobile arena is definitely no exception. With about 3 billion mobile handsets in the world, according to Dilip Venkatachari, director of product…

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…

No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.

J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.