Search Results for: content marketing
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News Brief
Nestle Purina PetCare Co.: is partnering with mobile entertainment network Limbo to sponsor free daily text messages to pet lovers.
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Chrysler Brand to be King of ‘Payne’ in November
A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November.
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Agencies
Radio Lives
In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they
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Very Internet People
Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their
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Agencies
How to Keep Your Edge
Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,
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Agencies
Can a Mailer Find True Happiness?
Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.
In other words, there’s hope.
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Marketers Like Social Content—in Theory
A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.
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Mobile
NBC Universal Hires SinglePoint for Mobile Marketing
NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.
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Hulu Finally Creeps Out of the Shadows
NBC and News Corporation have been talking for months about a joint venture into the realm of online video.