Search Results for: content marketing

Ok, this might be an unpopular thing to write on this page. But the reality is that there always has been an undercurrent of dread for commercial ploys

Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.

Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…

The Federal Trade Commission will begin a regulatory review of its environmental marketing guidelines on Jan. 8 at a meeting in Washington, DC.

The Federal Trade Commission has stepped up its timetable to review its environmental marketing guidelines due to the increase in “green” advertising.

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

Footwear cataloger Zappos.com’s fall book is title “Life,” and features artistic photos women’s shoes from Stuart Weitzman, Kate Spade, and Charles David. Figure magazine has mailed two different creative packages, both of which offer a “free year” (two years for the price of one). And discount chain Target is trumpeting its gift cards as business gifts.

Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.

“Who’s in Control?” is the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented so far, the answer is: users, mostly.

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.