Search Results for: content marketing

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

Well, the year is coming to a close, and it seems like a good time to look back on the major trends of the year in our industry.

The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks

Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest

Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog and online retailer of wigs, hairpieces, and apparel for African American women, offered a six-month subscription to Time Inc.’s Essence magazine as a premium on payment for customers who spent more than $75 with the company.

Sprint will be the first U.S. wireless carrier with a direct link to the MySpace Mobile Web site when the site launches early next year.

The Florida Office of Attorney General is continuing to pursue its investigation into the “free” ringtones industry.

The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.

Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.

So why bother? Why go through the headaches of setting up a database marketing system at all?

Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.