Search Results for: content marketing

While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.

A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.

MediaTrust and Consultancy have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry.

We’ve all seen the rise and fall of various trends, whether through online marketing or traditional advertising. Those that invest their time and resources into testing new methods consistently prove themselves as industry leaders.

A report published earlier this week by Nielsen Online indicated that social networks and blogs are now the fourth most popular online activity.

The implications of the precipitous downturn in the U.S. economy for the Internet are many, and include a general boost in traffic for online career development Web sites, according to recent figures released by Nielsen Online.

According to iMedia Connections, marketers in the U.S. appear to be eyeing strategies that offer more measurable results.

Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.

Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.

ValueClick took a $322 million impairment charge, leading to a net loss. Details, and The Analyst’s Take, follow…