Search Results for: content marketing

One of the few marketing categories that traditionally do well during a downturn is the incentive business

As they say in the movie “Office Space,” Three Olives, the British flavored vodka brand, wants customers to show their O-faces

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.

When reviewing our list of flogs, we found some not expected surprises – several of the ones we found before no longer exist, e.g., Jeff’s Grant Blog and Jake Cutler, whereas some have turned into parking pages, e.g…

The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

Helpful HintsONLINE PLAY Let’s Make a Deal Spending on games and contests may be flat, but consumers don’t seem to notice. They’re too busy posting photos,

Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.

In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.