Search Results for: content marketing

Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities

CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology

American Express is taking aim at small businesses with a user-generated contest and campaign called “Shine a light,” asking participants to nominate and then vote online for a small business that’s inspiring its community with its resilience and entrepreneurial spirit

The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.

Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest for advertising dollars. The site, which depending on the day has a valuation ranging from $6 billion to $15 billion (compared with…

Walking around Affiliate Summit East last week, we still couldn’t shake the two world’s colliding feel we get every time we attend the show. In one corner sits the real affiliate world, the ecosystem supporting small to medium retailers…

Finding new marketing strategies, ideas and offers will allow you stay ahead of the competition, grab your consumers attention, and in the end, give you a much bigger ROI.

Two separate studies find that online video viewing has grown astronomically and is on track to grow even further