Search Results for: content marketing

Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging

China-based Xinhua Sports and Entertainment Ltd. will acquire NuCom Online Corp., which owns China’s largest sports portal, NuBB (http://www.nubb.com a sports portal, $27.6 million and is lookiing to add e-commerce to its offerings.

2010 will be a big year in innovation in games and sweepstakes

The latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) show that Internet advertising revenues increased in the third quarter compared to the second quarter, a “hopeful” sign.

If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.