Search Results for: content marketing

E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64.

When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as…

Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games

2009 was a fascinating year for online media, and 2010 proves to be even more interesting. Much as already been said about 2009, so I’ll pick up from here and give you my super duper prognostications and predictions for 2010

Among all of the 2009 lists out there, Experian Hitwise released their version of the top 10 most-searched terms of the year and the results were far from surprising.

A new user survey finds that people who contribute to online forums– those Web sites where users can post questions and thoughts for response and comment from others

A new online/ offline campaign from Taco Bell is tapping into New Year’s diet resolutions and real-life weight loss stories by highlighting healthier menu items and spotlighting

There is an old joke which many of the newer marketers, due to their age, might not even get, one almost sure to become obsolete by the time they have kids. It goes, “What is black and white and red all over? A newspaper…

Those in our industry seem to fall along two camps with respect to media consumption, those who consume primarily, if only exclusively, demand based content, e.g., online-delivered content. And the old school, often older…

Mol Global Pte. Ltd., a Malaysian online payment processing company, has acquired Friendster Inc., an online marketing and social networking company.