Search Results for: content marketing

Here’s a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it’s important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey.

There’s an iceberg ahead for travel agents who represent cruise operators. While they’re still encouraged to fill berths on ships, they won’t be permitted

Best practices for using social media to connect with consumers and drive people to event marketing tour stops.

A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be

Social networking site users located around the world spent 5:35:05 (hh:mm:ss) on sites like Facebook and Twitter in December, up 82 percent from 3:03:54 in December 2008. In December 2007, 2:10:27 was spent on social networking sites by the average user, according to Nielsen.

Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.

MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.

Do I really need a bed made of a material recognized by NASA? Will I really sleep that much better on a mattress on which I can place a glass of red wine and not have spill if I jump on another side? Maybe, but there is a good…

Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.

UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.