Search Results for: content marketing

2010 Pro Awards Finalist; Best Loyalty Program

For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even

When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

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You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes

Headlines from the industry.
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If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..