Search Results for: content marketing

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If you’re an online advertiser and are wondering how you can best respond to the search pact between Yahoo and Microsoft, Clickable has some suggestions for you in its report titled, “Navigating The Yahoo! And Microsoft Search Alliance.”

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

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Are social games killing prime-time television? According to recent numbers from smartphone application analytics and monetization platform Flurry, it might not be such a farfetched notion.

According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

Headlines from the industry.
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Last year, more non-smartphone users used downloaded apps and mobile browsers. This year, the picture has predictably flipped, according to comScore.

Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.