Search Results for: content marketing

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A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming

It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books

Headlines from the industry.
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Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page