Search Results for: content marketing

By Shreesha Ramdas, vice president of engagement at CallidusCloud

December will witness the end of an era with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren’t that rosy in the online world either. For years, traditional publications have struggled to balance free and paid online content.

Remember Conan O’Brien’s “In the Year 2000” sketches? Well, eMarketer is sort of doing its own version of that with its projections for what the digital media landscape will look like in 2013. Among the findings is that nearly a third of the U.S. population will use tablets, nearly all smartphone users will be mobile […]

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Strategies, tactics and budgets often lay claim to a lot of marketers’ attention. But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of […]

If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis […]

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

ReviMedia, an online lead-generation firm, just released an infographic summarizing the trends and developments in the lead-generation industry. It offers an overview of the industry, along with pointers on how marketers can improve the practices and quality of the industry. Here are some of the points made in the infographic: Lead generation comprises: collecting contact […]

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

The Whole Brain Group, an online marketing firm based in Ann Arbor, Mich., created an infographic to explain, in simple terms, what inbound marketing is and how it differs from traditional marketing. “Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who […]

Econsultancy hosted about 600 marketers in London for its Funnel B2B marketing conference. Here’s a rundown of a load of takeaways and sound bites from the speakers at the conference. For instance, Catherine Toole, CEO of Sticky Content, says to reuse content and aim for 3-4 pieces of content when you interview someone; Kleran Flanagan, […]