Search Results for: content marketing

When people talk about using social media to get clicks and drive actions, they’re only focused on one part of the purchase cycle. “Whether you’re buying lip gloss or a new database system for a business, buying is a process, and to simplify buying to the single point in time where we take action means […]

Marketers sending fresh and manually crafted emails? That’s so 1995. Today marketers are all about automated emails, which may pull fresh content from various sources but usually don’t. These emails are set up and let loose to do their thing for months on end. For lead-nurturing marketers, this presents the challenge of keeping workflows fresh, […]

December is the month for planning for the next year. For marketers, part of this process involves mapping out a social media strategy for 2013. Here are three steps to help: 1) Analyze which social networks work for your audience: Where do you see the most engagement? This can be measured simply by looking at […]

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers […]

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

LinkedIn isn’t the most popular kid on the social networking block, but that doesn’t mean it’s not an important site for marketers to know and use. According to comScore’s latest multiplatform rankings of the top online properties in the U.S. in September, LinkedIn was No. 30, with a total digital population of 47.1 million users. […]

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot of things, but how much should be put on them? What should be put on […]

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.