Search Results for: content marketing

AOL’s Advertising.com Group has hired B2B marketing veteran Allie Savarino Kline to be its new chief marketing officer. Kline is departing 33Across, a social media startup where she ran marketing. “Up to now, marketing strategy and campaigns for the ad-tech unit of AOL were handled by a central AOL marketing team,” writes Jason Del Rey […]

This continues our series profiling daily-deals companies. The purpose of these Q&A sessions is to give local businesses, marketers and others in the industry a glimpse into what some deal providers out there are doing. These profiles are also meant to offer different perspectives on the future of the deals industry. Today we’re featuring zulily, […]

Myths are all around us, and the realm of Facebook marketing is not immune. Facebook has become the go-to social media platform of choice for many marketers, who become feverish with getting more likes, passing 1,000 followers or building an app. In the process, Twitter, LinkedIn and YouTube have become neglected, while a Facebook posting […]

By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo

Marketers have access to a huge and ever-growing base of data, data from which they can pinpoint quality prospects and derive actionable insights. By leveraging big data, it’s possible to approach prospects more efficiently, and with more specific, targeted messages, than ever before.

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

HRmarketer, a marketing software and services firm for companies selling to human resources departments, has created an infographic delineating how businesses can implement a successful content-marketing strategy. To begin, here are the three rules of content marketing: 1) produce content, 2) share that content through your marketing and PR channels, and 3) generate as much […]

Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

By Tamara Weintraub, content marketing manager, ReachLocal

Search engine optimization (SEO) is an integral part of any business’s online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local customers. Here are three tips your multi-location business can use to build your Web presence on a local level and get better results from consumers searching for your type of business online.

A survey from Software Advice, conducted in partnership with Eloqua and CMO.com, finds that 80 percent of B2B marketers say live demos with a sales representatives delivers high-quality leads. Meanwhile, 46 percent of respondents say the same regarding “get pricing/price quote,” 37 percent for free trials and 31 percent for webinars. When it comes to […]

After announcing their plans to merge on May 9, Monster Offers and Ad Shark Inc. completed their merger on Wednesday. Monster Offers, the daily-deals aggregator and analytics provider, is combining with Ad Shark, a mobile advertising and content distribution platform, to form Newco. The new post-merger entity will aim to leverage the all-important “synergies” and […]