Search Results for: content marketing

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

By Jason Long, director of revenue marketing, The Pedowitz Group

According to BtoB Magazine, 59 percent of B2B marketers perceive email marketing to be their most effective channel because it is a cost- and time-effective way to reach a large group of targets. However, as more companies utilize email marketing, your prospects’ inboxes are getting flooded with messages, and if they tire of your company’s emails, they will choose to opt out or unsubscribe from your communications.

Post-launch business readiness is a serious issue when implementing a new ecommerce system.

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]

Content Amp, a content marketing agency based in the U.K., has put together an infographic offering a comprehensive look at the content marketing landscape today. “We wanted to create something that not only looks great visually but is in fact a very helpful at-a-glance resource for marketers looking to embrace content marketing this year,” writes […]

Image-based content has asserted itself as the centerpiece of the online universe, thanks in no small part to the popularity of infographics, filtered photos, memes and videos. But what makes visual content effective, and how can marketers use images to drive actions? Tim Riesterer, chief strategy and marketing officer at Corporate Visions, shares his tips […]

A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics […]

According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its […]

Spring is teasing the East Coast with sporadic warm weather these days, while it’s being downright mean to Chicagoland. Nevertheless, the reality is that we’re already a month into spring. For marketers, warm weather or not, it’s high time for some spring cleaning. This means taking stock of current processes and habits, seeing how far […]

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]