Search Results for: content marketing

(Search Engine Journal) Content marketing is a great way to get links but it’s not the only way to do it. In fact, placing too much emphasis on content can actually distract from what we should be doing most—approaching the unique needs of each client and niche. This author shares five link-building tactics that aren’t […]

(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

When lead forms are populated with inaccurate information, the business that accepts those leads into their database and attempts to interact with them are at risk of throwing away money and damaging their reputation. Whether you’re a lead generator or a lead buyer, you know that data verification is an essential part of the process, […]

Content marketers appear to have fallen in love with “personas,” but they should really wake up and see the problem inherent in this. It reeks of make-believe

Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

By Paul Taylor, founder and CEO of Webmarketing123

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

You get the picture: the two work well alone, but together? Yowza!

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

(ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

Optify, a digital inbound-marketing software company, has put together an entertaining (and informative) infographic about the different types of digital marketers out there today. “This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers,” writes Danie Pote, content marketing and public relations manager at […]