Search Results for: content marketing

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

This article offers tips on preparing and evaluating content marketing and yielding benefits.

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.