Search Results for: augmented reality
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THE 2010 PROMO 100
Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order
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2010 Promo 100 Winners
Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …
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Agencies
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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LG Gets Heroic with “Iron Man 2” Campaigns
With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”
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Holiday Card & Augmented Reality Experience: 2010 IMA winner
2010 IMA Award Winner, Internet-based Loyalty Marketing | Fullhouse took time over the holidays to create a holiday greeting card that wrapped a whole lotta the agency’s talents and expertise in to one festive package
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Valpak Rolls Out AR Codes in Martha Stewart Print Campaign
Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented
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Muscle Milk Energizes Sales with Shaq in AR
Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native
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Agencies
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Agencies
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Agencies
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry
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