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Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

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HubSpot’s “The 2012 State of Inbound Marketing” reveals the findings of a January 2012 survey of 972 marketing professionals. Among the key takeaways is that inbound marketing-dominated organizations benefit from a drastically lower cost per lead than marketing-dominated organizations.

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Headlines from the industry.
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Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

In a short-term program from Starbucks, customers can download an app and send Valentine

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

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