Search Results for: SEO

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to […]

By Lauren Blecher, social media account manager at Webmarketing123

Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game at just 2 years old. If your brand has yet to give the platform a try, now is the time to get started.

Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of […]

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

What is the best strategy for your company, inbound or outbound marketing?

In what shouldn’t come as much of a surprise, Google has taken “action” against a link network comprising thousands of link sellers that bought and sold links that pass PageRank, according to Matt Cutts, head of the search engine’s Web spam team. This is a clear warning sign for companies that are buying links to […]