Search Results for: Marketers on fire brands on fire

A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn’t…

When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, “When They Come for You,” several lines stand out. One of them, we printed, a line that gave us reason to think Google’s awareness of their…

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You have to hand it to the marketing team at Experian Interactive’s FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I…

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter’s lack of revenue. From one…

Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

When we talk about arbitrage, we so often think about it from a single point of view – the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google…

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes