Search Results for: Marketers on Fire

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

The U.S. Conference of Mayors and the National Association of Counties are challenging Congress over the makeup of a panel to study the Internet tax situation.

HouseHold Direct Inc., formerly RDI Marketing Inc., Bloomfield, CT, which runs membership clubs, said it was changing several media and consulting relationships

A REAL WORKOUT FOR BOOK LOVERS. Weight-watching cola drinkers are getting a double bang from boxcar-size supermarket displays of Diet Coke these days

TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing