Search Results for: Marketers on Fire

  • Mayors, Counties Sue Over Internet Tax Panel

    The U.S. Conference of Mayors and the National Association of Counties are challenging Congress over the makeup of a panel to study the Internet tax situation.

  • HouseHold Direct Works on Shareholder, Customer Contact

    HouseHold Direct Inc., formerly RDI Marketing Inc., Bloomfield, CT, which runs membership clubs, said it was changing several media and consulting relationships

  • KERRY’S CCREW

    A REAL WORKOUT FOR BOOK LOVERS. Weight-watching cola drinkers are getting a double bang from boxcar-size supermarket displays of Diet Coke these days

  • KEEP ON TRUCKIN’

    TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear

  • Great Expectations

    I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

  • KERRY’S CREW

    The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

  • Beating the Bushes

    Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

  • At Retail

    Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

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  • Genesis Fires 150, Repositions Firm As Web Sports Marketrer

    Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

  • Lions among LAMBS?

    Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets