Search Results for: Marketers on Fire

Damark International Inc., a direct marketer of membership programs, will change its name to Provell, Inc., effective next Tuesday, the firm said today.

Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Coke’s exclusive tie-in doesn’t predict Hollywood’s future.  Don’t expect studios to start delivering one-partner projects despite the landmark deal between

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The U.S. Postal Service this summer may be asking the Postal Rate Commission to endorse a 10% to 15% rate increase this summer, according to its Board of Governors…

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

Inquiry over, Doubleclick seeks to mingle on/offline data

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Delivery service Kozmo.com fired 60 workers, or 4% of its staff, last Friday.