Search Results for: Marketers on Fire
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Agencies
We Need Help. You Certainly Do
Fundraising is a minefield that can blow the rhetorical legs off amateurs and dilettantes WAY, WAY BACK, in kinder and gentler times, fundraising could
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Amazon Cuts Loss, Fulfillment, Marketing Expenses as Sales Rise
Amazon.com saw its net loss drop from $317.2 million in second-quarter 2000 to $168.4 million in the same period in 2001. At the same time, the Seattle-based
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Live From the DMI Co-Op: Optimism Breeds a Flourishing Economy; Weinberger
Emotions play a major role in the state of the American economy, and business leaders with a positive outlook will fair much better in the long term,
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F&G Files Still on the Market; PIPs Put on Hold
Foster & Gallagher, Grand Rapids, MI, is keeping its catalog buyers’ files on the market for the time being. Its package insert programs for the fall are not being marketed.
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Right on Target
Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the
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Trouble at Foster & Gallagher
The recent executive departures at Foster & Gallagher have led observers to think what was once unthinkable: that the horticultural cataloger is in trouble. And assorted evidence shows that they would be right.
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*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
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Priceline.com Ousts President, Restructures at the Top
Priceline.com, Norwalk, CT, has fired its president and CEO, Daniel H. Schulman, as part of a management restructuring. He is being replaced as CEO by chairman Richard S. Braddock.
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Mail Stream: A Report on Incoming Direct Mail
COUNTRYSIDE Symptoms of a weakening economy — from financial prudence to simplicity in home and entertainment — can be a boon for those who have advocated
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Agencies
Frank Johnson: The Johnson Box Letter
THE JOHNSON BOX IN ACTION This letter contains – one rare picture of a vanished American, – the story of an extraordinary magazine, – some words of amplification