Search Results for: Marketers on Fire

Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

SIGH. Our targets are beginning to react to e-mail the way we don’t want them to react. Here comes an e-mail with the subject Bob said you’d be interested

McDonald’s Corp., Oak Brook, IL, is reportedly negotiating to settle parts of the lawsuit it filed against agency Simon Marketing in the aftermath of

Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.

McDonald’s Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald’s for destroying

A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it’s clear