Search Results for: Marketers on Fire

A grand jury is now investigating allegations that Wal-Mart Stores’ former vice chairman Thomas Coughlin misused between $100,000 and $500,000 in corporate funds. Coughlin allegedly misappropriated Wal-Mart gift cards for his own use, and allegedly …

The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each …

Domino’s Pizza is giving consumers a chance to experience the high life—Donald Trump’s life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand …

Penton Media Inc. has appointed MeritDirect to manage its technology
group files effective April 1. The technology group includes business
technology and enterprise information technology publications.

The creative departments of catalog companies concentrate too much on esthetics and not enough on showing off merchandising and copy to drive response, Bill LaPierre, vice president, brokerage division of Peterborough, NH-based list firm Millard Group, told attendees

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner’s right to receive direct mail solicitations and catalogs. The ruling stemmed from

The Federal Communications Commission proposed that Dynasty Mortgage LLC, of Phoenix, forfeit $770,000 for alleged violations of the federal do-not-call list.

When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

A postal list has become available from Reiman Publications’ newest
magazine title, Cooking for 2. Seventy-nine percent of these 141,070
subscribers are women.