Search Results for: Marketers on Fire

NRL Direct has been appointed to manage the SeaBear Smokehouse catalog
list. More than 47,000 last-24-month buyers who spent an average of $104
are available.

Mindy Meads, president and CEO of apparel marketer Lands’ End, has been released from her contract less than two years after taking the post. David McCreight, executive vice president of merchandising for Lands’ End, has been named interim president of …

Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday’s announced beta test of a newly expanded network of Web pages for contextual ads.

Several mobile communications companies, reacting to children’s advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless …

Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..

White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.

MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …

Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also…

Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …

This could be one reason the Hilary Duff line of Barbie dolls failed to set the world on fire: Celebrities aren’t the key driver of kids’ purchasing decisions.