Search Results for: Marketers on Fire

So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers

Somewhere in the back of our minds, whether we know it or not, we find ourselves looking for signs that the economy won’t hold up; except when we speak of the economy, we mean the internet economy.

A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.

To some, Chicago may just be a city. But to others, it is a brand.

Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”

Judging by the recent run up in the stock market and the better than expected earnings reports from previously battered tech stalwarts Apple, Amazon, Google, and Yahoo, you might start to think the worst has…

In this week’s other article on the job market, “You’re Fired,” we talk about the potential that the job losses that have hit other industries could hit ours, despite the often rosy picture painted by many of the technology…

Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.