Topic

Resources

  • The New Customer Engagement Model

    The New Customer Engagement Model

    How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

  • The Third Party Data Deprecation Playbook

    The Third Party Data Deprecation Playbook

    Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate […]

  • Why Brand Experience Should Be At The Center of Your Marketing Strategy

    Why Brand Experience Should Be At The Center of Your Marketing Strategy

    Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is

  • MARKETING DATA: Determining What Matters Most

    MARKETING DATA: Determining What Matters Most

    How to Utilize Data to Advance Business Objectives

  • 2019 Data Benchmark Study: Historic Survey of 650 Marketers

    2019 Data Benchmark Study: Historic Survey of 650 Marketers

    A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

  • Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

    Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

    Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have.

  • Three Ways to Connect with Customers While Protecting Their Privacy

    Three Ways to Connect with Customers While Protecting Their Privacy

    The new world of marketing

  • How to Leverage Customer Data for a Strategic Competitive Advantage

    How to Leverage Customer Data for a Strategic Competitive Advantage

    Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of […]

  • Powering Personalization Through Customer Data

    Powering Personalization Through Customer Data

    Using a customer data platform to unlock the value of your data

  • Prove Event ROI

    Prove Event ROI

    It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure […]