Resources

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  The Ultimate 2022 Data Strategy Guide

  Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

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  Lead Generator’s Handbook

  Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities — to reach top prospects faster and drive more conversions.

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  Conquering the Complexities of Identity Resolution

  Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.

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  PREPARING FOR THE COOKIEPOCALYPSE

  How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation

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  Marketing Cloud Suite vs. Best-of-Breed Approach

  Why Enterprises Are Turning to CDPs to Power Their MarTech Stacks

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  MARKETING DATA: Determining What Matters Most

  How to Utilize Data to Advance Business Objectives

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  Marketing Executive Roundtable — Succeeding in the Subscription Economy

  Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure […]

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  A CONVERSATION WITH ONETRUST’S ALEX CASH ON SUCCEEDING IN A PRIVACY-FIRST WORLD

  In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers

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  Harnessing the Emotional Connection of Immersive Event Experiences

  When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

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  Hyper-Personalizing Your Incentive Trip With Data

  Nowadays, people expect personalized experiences from the organizations they interact with. And incentive travel is no different.