Resources
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Loyalty Marketing In The Data-Driven Era
This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.
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Marketing Attribution: Smarter Ways to Follow the Money
In today’s marketing world, driving business growth is job one. But pulling together the data and measuring success across all channels and touchpoints is tricky business.
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New Special Report: Why Today’s Top Brands are Investing in Live Events
For many years, events were “special.” A fun party as an add-on to the marketing mix, but not necessarily strategic. But as marketers began to understand the importance of relationships with audiences as a key component of the purchase cycle, they began to recognize event experiences as drivers of strategic business value.
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Next-Gen Customer Experience
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales–and retention rates–skyrocket when CX is exemplary.
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Improving Online Engagement–New Special Report
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
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How to Leverage The Power of Personalization to Show Your Audience You Understand What They Really Need
If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
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Creating Consistent Brand Experiences in Inconsistent Times
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Ecommerce in the COVID-19 Era
How Brands Are Enhancing Their Digital Infrastructure in the Face of a New Normal
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Fast Track Your Digital Transformation
Businesses across the globe have had to re-evaluate their business plans in response to a single, clear truth: Digital is no longer a ‘nice-to-have’. It is imperative.
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Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and sales teams.