Resources Archive - Page 12 of 14

Phoenix Suns Transforms the Fan Experience Using BlueJeans

Phoenix Suns Case Study

5 Questions to Ask When Choosing a Virtual Event Solution

In the market for a new webinar or virtual events solution? Use this guide to select a product that supports your needs to make a lasting connection with your audience.

Why Brand Experience Should Be At The Center of Your Marketing Strategy

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is

Your Content Crisis Won’t Solve Itself

Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.

The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities

Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies.

Understanding the End-to-End Content Lifecycle

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today–it’s the customer experience itself.

The Power of Personalization

The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the funnel?