Resources
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The Changing Role of the CMO
The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.
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The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities
Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies.
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Next-Gen Customer Experience
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales–and retention rates–skyrocket when CX is exemplary.
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New Special Report: Why Today’s Top Brands are Investing in Live Events
For many years, events were “special.” A fun party as an add-on to the marketing mix, but not necessarily strategic. But as marketers began to understand the importance of relationships with audiences as a key component of the purchase cycle, they began to recognize event experiences as drivers of strategic business value.
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Marketing Attribution: Smarter Ways to Follow the Money
In today’s marketing world, driving business growth is job one. But pulling together the data and measuring success across all channels and touchpoints is tricky business.
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Loyalty Marketing In The Data-Driven Era
This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.
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How to Leverage The Power of Personalization to Show Your Audience You Understand What They Really Need
If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
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Improving Online Engagement–New Special Report
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
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Creating Consistent Brand Experiences in Inconsistent Times
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Ecommerce in the COVID-19 Era
How Brands Are Enhancing Their Digital Infrastructure in the Face of a New Normal