Resources
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LatestCrack the Code on Buying Groups: From Strategy to Execution
Go Beyond the ‘Why’ and Get the ‘How’ to Operationalize Buying Groups at Scale Ready to ditch outdated lead models and finally make buying groups work? Join us for Crack the Code on Buying Groups: From Strategy to Execution, featuring ABX pro Stephanie McArthur, Demandbase. Stephanie cuts through the fluff and gets straight to the […]
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ResearchWhat Lead Generation Costs You
Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.
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ResearchThe 2025 Direct Mail Marketing Benchmark Report
When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition strategies by integrating personalized, data-driven mail into their omnichannel ecosystems.
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TrendsPrint to Performance 2025 FM Direct Consumer Report
What consumers are saying—and how marketers can deliver. The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real. This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn […]
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Data & AnalyticsState of Data 2025: The Now, the Near, and the Next Evolution of AI for Media Campaigns
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. Download the report for a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.
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ReportsProduct Discovery Disrupted: From SEO to GEO and Beyond
Explore “Product Discovery Disrupted: From SEO to GEO and Beyond”—a fresh look at how AI is reshaping the way consumers search, shop, and buy. Learn how Product Content Optimization (PCO) helps brands speak the natural language of shoppers, improve performance across search advertising and e-commerce, and stay visible in the era of answer engines and AI agents.
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Data & AnalyticsMastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
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ResearchThe Search for Smarter Shopping: The Power of Product Content
Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!
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ResearchCringey or Cool: What Teens Really Think About Trendiness in Ads
New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Download now for Teen insights from TeenVoice.
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Trends5 Key Insights Into Gen Z Shopping Habits—And What They Mean for Gen Alpha
Gen Z isn’t just reshaping shopping—they’re redefining how brands earn their attention. Download now for Gen Z insights from TeenVoice.