Resources Archive - Chief Marketer

5 Key Insights Into Gen Z Shopping Habits — And What They Mean for Gen Alpha

Gen Z isn’t just reshaping shopping — they’re redefining how brands earn their attention.

Cringey or Cool: What Teens Really Think About Trendiness in Ads

New research reveals teens prefer authentic cultural connections over social media tricks–and they can spot the difference in seconds.

Data & Analytics

The Marketers First-Party Data Checklist

Unlocking Customer Insights: Enhancing Marketing with First-Party Data

As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This meticulously crafted checklist equips you with the essential framework to harness the power of first-party data effectively. This comprehensive guide provides a roadmap for refining your approach in constructing personalized, privacy-compliant marketing strategies that foster trust and cultivate robust customer relationships. By following the checklist’s steps, you’ll seamlessly navigate the process from collection to analysis, unlocking the power of first-party data to drive engagement and build trust. Download now and transform your marketing strategy with our comprehensive first-party data checklist.

CES 2025

CES 2025 Insights Report: Download Here

Elevate your next project with the insights and strategies that drove the top brand experiences at CES 2025.

Trigger Marketing: Best Practices for B2B & B2C Marketing Success

Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.Regardless of your industry, you’ll discover how to create seamless customer journeys that react instantly tochanging customer behaviors.

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. […]

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