Q&As

Delia’s posted net income of $6.8 million for the fourth quarter, a 7.6% increase over net income of $4.7 million in the prior-year period.

Pepsi is getting consumers’ creative juices flowing with an online contest that asks people to design a new look for its cans.

VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.

Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.

Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.

MSC Industrial Direct Co. Inc. posted net income of $40.5 million for the second quarter, a 21.5% increase over $33.3 million in the year-ago period.

NeuroPower Inc. has acquired Asian direct marketing and database services provider PriMetrica Asia Pacific, according to news reports.

There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.

Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.

Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.