Q&As

Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.

Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.

H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.

“I don’t understand it,” Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. “All we’re trying to do is destroy everything.”

I don’t know about “everything,” but an incident involving the Sex Pistols and New York’s Metropolitan Museum of Art, where I’m a member, shook my view of customer relationship management. Rotten the nihilist would be pleased.

Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.

Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.

XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.

Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.

The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.

Once again, the Federal Trade Commission has put out a report calling the national do-not-call registry a screaming success.