Q&As

Customer loyalty programs have a proven track record of stemming attrition through the targeted application of tangible rewards, coupons, rebates, or special treatment and recognition.

Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube.

Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.

San Loco is toasting its 20th anniversary with an in-store promotion offering customers tacos for 20 cents.

RIGHT GUARD: has renewed its event title sponsorship of the AST Dew Tour for 2007

Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.

New York’s attorney general has filed suit against Dell Inc. over promotional financing offers, rebates and extended customer service contracts.

Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas.

Candie’s is sponsoring superstar artist Fergie in her first solo tour with ticket giveaways and instant-win games that could put fans front and center at the concerts.

Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight.