Q&As

A potential subscriber mailing from Utne Reader offers a bookmark, and asks

The Federal Trade Commission is conducting a review of Microsoft’s $6.1 billion proposed bid for interactive agency aQuantive, according to press reports.

Yahoo’s $680 million offer to acquire the 80% of ad exchange Right Media that it does not already own will also come under FTC review.

Last week, MarketingSherpa research partner KnowledgeStorm distributed a press release about its new research, which shows that B-to-B tech buyers were twice as likely to give a valid e-mail address than a valid phone-number when registering for content.

Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”

Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.

Lend an ear to John Greco

The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry.

Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.

Beauty retailer Sephora and beauty brand theBalm are running a contest that lets consumers design packaging.