Q&As

Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.

Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs

BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12.

CBS SportsLine is driving interest in its online fantasy football services with a series of pre-season events and draft parties.

Equifax Inc. reported $26 million in direct marketing services revenues in the second quarter, down 9% compared to the same quarter last year.

Reader’s Digest Association Inc. anticipates the number of customers who enter account numbers into its interactive voice response (IVR) system will increase 50 percent, following the installation new call center routing technology.

The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.

(Direct Newsline)—Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.

The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as