Q&As

The Ronald Reagan Presidential Foundation has chosen Merkle to provided fundraising services.

The U.S. Patent and Trademark Office has awarded Catalogixx LLC a patent for its direct mail and catalog customization software system.

CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers.

When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth.

DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls

Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii.

CM Plus recently chatted with Nancy Artz, president, Artz Consulting Services, Northbrook, IL, and chair of the 2007 Chicago Direct Marketing Days & Expo, to see how the Chicago DM Association draws marketers to their event.

We’ve all been there –sneaking covert glances at our watches and reading ahead on the agenda in the wild hope that the next session will be better than the one we’re suffering through now. Sometimes, though I hate to admit it, it’s just so awful that I’ve had to grab my stuff and bolt from the room.

The first time I attended a conference as a reporter covering the direct marketing industry, I was amazed at the amount of loot to be had.

Meeting planners need a lot of practical information, and the industry standard of text-light ads works against the advertisers.