Q&As

Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.

Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House Rep and Senators – and a donation (ask ladder $15/$35/$50/$65/other) to the organization itself. And a charter subscription offer from The Land Report asks what moguls Ted Turner, Oprah Winfrey and others have in common with the recipient – the answer being “a passion for the land.” Recipients who pony up $39 for a 12-month, 12-issue subscription also receive The Land Report 100,” which profiles the 100 largest landowners in the U.S.

Cabela’s Inc. has acquired S.I.R. Warehouse Sports Store, a Winnipeg-based direct marketer and retailer, for an undisclosed sum.

Next Generation Media Corp. reported $2 million in revenue for the second quarter ending June 30, a 4.4 percent decline from the same period last year.

H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.

Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.

Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product.

Garbage in, garbage out: When schizophrenic data goes into e-commerce analytics models, is it any wonder that number crunchers charged with building those models are being driven to madness?

The psychiatric community is adding “Analyst’s Twitch” to the more commonly known psychological ailments. This condition occurs among e-commerce data modelers

The Postal Regulatory Commission has proposed regulations to implement a new ratemaking and classification system for market dominant and competitive mail products.

J. C. Penney Co. Inc. posted net income of $182 million for the second quarter, a 1.7% increase over net income of $179 million in the prior year.