Q&As

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who’ve chosen them as sponsors

Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they’ll be sleeping on? Peggy Allen and Ronda Pierson have.

Does anyone remember a cantankerous man named Arnold Fishman? He slammed the Direct Marketing Association years ago for compiling and publicizing pumped-up

That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your

NEW LISTS J.H. Breakell and Co. The 8,854 named here bought jewelry and fashion accessories during the last 12 months. A typical customer is a 48-year-old

Who do you trust?

That is, whose word do you take on the state of the list business?

List managers and brokers say that rental volume and commissions are up.

But mailers don’t necessarily agree. We contacted both groups for our 2007 list use survey and got slightly different results from each.

On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the

Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.

Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.

Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.

A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet