Q&As

This issue I begin a semi-regular feature giving

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who’ve chosen them as sponsors

Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.

For many DM executives who sell luxury goods, there’s nothing especially luxurious about their marketing strategies. They have to deal with tight budgets,

My guess is that Dansko’s original ad would outpull the makeover if both were placed in a women’s magazine (The Makeover Maven, July).
Manny Gonzalez

Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this

Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.

Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their