Q&As
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Agencies
NHL Debuts Themed TV Spots Online
In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.”
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Agencies
Shell Pushes NASCAR Role with Retail Contests
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.
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Agencies
TA Associates Buys M and M Direct
TA Associates, a private equity firm, has bought M and M Direct Ltd., a U.K. online and mail order retailer of sports apparel and footwear, for an undisclosed sum
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Agencies
Aegis Group Acquires Genesis Media
Aegis Group plc has acquired Genesis Media, a Canadian advertising agency.
Terms were not disclosed.
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Agencies
Deluxe Income Rises in Quarter
Deluxe Corp. posted net income of $32.2 million for the third quarter, an increase over net income of $31.2 million in the prior year.
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Agencies
PC Connection Earnings Rise by $3.3 Million
PC Connection Inc. reported net income of $7.7 million for the third quarter, an increase over $4.4 million in the prior year.
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Agencies
Shoppers Revenue Decline Leads Harte-Hanks Losses
Harte-Hanks reported net income of $21.9 million for the third quarter, a 20.9% decline from net income of $27.7 million last year.
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Agencies
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.
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Agencies
FTC Vows To Keep Numbers On Do-Not-Call List
The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.
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Agencies
Boost Adds Mobile Coupons from Cellfire
Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.