Q&As
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Agencies
GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.
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Agencies
Bank of America Offers Spanish-Language Services with MLB Cards
For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards.
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Agencies
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.
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Agencies
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.
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Agencies
Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.
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Agencies
PRC Establishes New Postal Rate Regulations
The Postal Regulatory Commission issued a long-expected order on Monday that establishes ratemaking regulations for its most commonly used products and those which compete with private companies.
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Agencies
FTC Survey Finds Telemarketing Least Popular for Scam Artists
More than twice as much consumer fraud is committed with print, television, radio or Internet advertising than by telemarketing, according to consumer fraud survey findings released by the Federal Trade Commission.
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Agencies
Meow Mix Acatemy Attracts 50,000
Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.
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Agencies
MTV Nets Drawing Audience With Pop Lyrics
MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in.
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Agencies
Fox Soccer Channel Commemorates Coverage with Party
Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.