Q&As

Seventy-one years, the current age of the Direct Marketing Association, is a long time for an organization to exist, comedian Greg Schwem noted during the 2007 NCDM Database Excellence Awards.

The Direct Marketing Association praised the House of Representatives Tuesday for passing two pieces of legislation governing the telemarketing National Do Not Call Registry.

The U.S. Postal Service Board of Governors has approved the Postal Regulatory Commission’s decision to make a negotiated service agreement Bank of America, which gives the bank price incentives based on its mail volume and worksharing considerations.

A Florida firm student loan “direct marketer” has settled charges with the New York State Attorney General over an alleged deceptive marketing scheme involving several universities and school athletic departments.

It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them.

Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.

Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.

Macy’s has added new blood to lead its loyalty marketing efforts.

The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.

Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.

Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.